Your ideal customer
Build a reusable ICP in a two-minute guided setup, watch it sort a real sample before you trust it, then pick it for any chat.
Your ideal customer profile (ICP) is who you actually want to reach. In BeReach it is the yardstick every person gets measured against, so only real fits land on your list. You build it once in a short guided setup, then reuse it. It all works with nothing connected.
What an ICP is
An ICP answers one question: who is worth your time? You do not write filters, boolean strings, or a long form. The agent learns your business, turns that into an ICP, and uses it to judge each person it finds from public data across the open web.
Build one, step by step
Start it from Tell me who a good lead is on the home screen, or from Set up your first ICP under Context. Both open the same guided setup. It runs in the chat, and it takes about two minutes.
Say what you sell
The agent asks how you want to describe your business. Paste your website and it reads the site itself, or describe it in your own words. The more concrete you are about the problem you solve and who buys it, the sharper everything after this step is.
Step one. Two ways in, and a third row where you can type something else entirely. Pick from the profiles it proposes
The agent turns your answer into two or three named ICPs. Each one comes with who to look for and who to skip, so you are choosing between real positions rather than editing a form.
Step two. Each option names a different audience and states its own exclusions, so picking one is a real decision. Watch it run on real people
The one you pick is saved, and the agent immediately tries it on a small public sample. Every person comes back sorted into kept, set aside, or unconfirmed, each with a reason. Then it asks whether the split looks right and offers to tighten or broaden the profile.
Step three. Real people, real verdicts, and an offer to adjust before you build a list on top of it. Names are blurred here. In your workspace they are the real people it tested against.
You never hand-write criteria. You react to what the agent proposes, which is faster and usually sharper.
Some criteria cannot be checked on public data
Company size, headcount bands and internal structure are often not published, so a sample can come back with people marked unconfirmed rather than kept. That is the profile working correctly: it is refusing to guess. Connect an account when you want those checks resolved, or lean the profile on signals that are public, such as title, seniority and what someone posts about.
Where it lives afterwards
Everything the setup learned is saved under Context: what you sell under About you, and the profile itself under Who you target. Both are reused by every chat, which is why you only answer those questions once.
Do not overthink the first version
Your ICP does not have to be perfect on day one. The agent tunes it on a real sample so you can see how it behaves, and you refine it from there. A profile you tune once becomes the starting point for the next audience you want to reach.
Reuse it across chats
Your ICP is not tied to one chat. Once you have a profile you like, pick it at the start of any chat and the agent qualifies against it right away. Refine it as you learn what a good reply looks like, and later chats follow the update.
If you would rather not filter, choose "qualify everyone" and the agent reviews each person it finds without setting anyone aside.
How the agent uses it
Once your ICP is set, the agent qualifies every person against it before anything is drafted. It reads what is public about the person and their company, weighs it against your profile, and moves only real fits forward. People who do not match are set aside, not messaged.
That keeps your list full of relevant people instead of noise. You still review and approve every message before it goes out.