Advanced lead gen strategies

Beyond basic search-by-title, there are 7 built-in strategies you can mix and match. Each one finds leads through a different signal.

Which strategy should you start with?

Strategy 1: Competitor post mining

Best for: You know who your competitors are. Their audience is your audience.

People who like or comment on competitor content are already interested in what you sell.

Find recent posts from [competitor name or profile URL].
Collect everyone who liked or commented on their last 3 posts.
Visit each profile, qualify against my ICP, and save matches to campaign "[name]".
Skip anyone already in my contacts.

Variations:

• Commenters only - commenting takes more effort than liking, so commenters show higher intent
• Topic-specific - focus on competitor posts about a specific problem you solve
• Thought leaders - mine posts from industry influencers, not just direct competitors

Strategy 2: Your own post engagement

Best for: You publish content on LinkedIn. These are your warmest leads - they already know you.

People who engaged with your posts have read your content and reacted. A connection request from you gets very high acceptance rates.

Collect everyone who liked or commented on my last 5 posts.
Visit each profile, qualify against my ICP.
For qualified leads not yet in my contacts, save to campaign "[name]".

Strategy 3: Intent signal prospecting

Best for: Finding people who are interested in your category based on what they do on LinkedIn - not just their job title.

A "Head of Marketing" who liked 3 posts about ABM strategy last week is a better lead than one who just has the right title.

Find people who liked or commented on posts about [your topic] in the last 2 weeks.
For each, check if they've ever engaged with [competitor]'s posts.
Only keep those who haven't - these are untapped leads.
Qualify against my ICP and save to campaign "[name]".
For each lead, tell me WHY you picked them.

Variations:

• Topic clusters - check engagement across multiple related topics for a broader signal
• Exclusion lists - exclude people who already engage with you or your competitors - find the audience nobody is reaching

Strategy 4: Search with deep qualification

Best for: You need more than "job title + location". You want quality over quantity.

Search LinkedIn for [job title] in [industry] in [location].
For each result, visit their profile AND check their recent posts.
Qualify based on:
- Do they match my ICP? (title, company size, industry)
- Have they posted about [topic] in the last 30 days?
- Do they have 500+ connections?
Save qualified leads to campaign "[name]" with a note explaining why they're a fit.

Your agent fast-excludes obvious non-matches from search results based on their headline alone - before visiting. Add exclusion criteria to save visit credits:

Fast-exclude anyone with 'intern', 'student', 'freelance',
or 'assistant' in their headline before visiting.

The qualification note is key - when you move to outreach, your agent can reference why this person is a fit.

Strategy 5: Sales Navigator search

Best for: Precision targeting with filters not available in standard LinkedIn search.

Requires: LinkedIn Sales Navigator subscription.

Sales Navigator adds these filters:

New in role (highest conversion)

Search Sales Navigator for [job title] who started their role in the last 90 days,
at companies with 50-500 employees in [industry].
Visit each profile, qualify against my ICP, save matches to campaign "[name]".

Decision makers at scale

Search Sales Navigator for VP or Director in [function],
at companies with 200+ employees and revenue above $10M in [region].
Qualify and save to campaign "[name]".

Strategy 6: Hashtag monitoring

Best for: Finding people who are actively talking about your topic right now.

Collect recent posts from hashtag #[relevant hashtag].
For each post, visit the author's profile.
Qualify authors against my ICP and save matches to campaign "[name]".

Variations:

• Multiple hashtags - monitor several hashtags in your niche
• High-engagement authors - focus on posts with 10+ comments

Strategy 7: Company-first prospecting

Best for: You sell to specific companies or company types. Start from the company, then find the right people inside.

Search LinkedIn for companies in [industry] with [size] employees in [location].
For each company, find [job title / role] employees.
Visit their profiles, qualify, and save to campaign "[name]".

Variations:

• Company page followers - people who follow a competitor's company page are interested in the space
• Sales Nav company filters - combine with Sales Navigator's revenue and headcount filters

Combining strategies

The best results come from layering strategies. Example:

1. Search Sales Navigator for [audience] in [region]
2. For each qualified lead, check their recent activity
3. Prioritize leads who posted about [topic] or engaged with [industry] content
4. Save with a priority tag: "high" for active posters, "medium" for engagers, "standard" for profile-only matches

This gives you a tiered pipeline - start outreach with the people who are both a good fit and actively engaged.

Daily limits

Each campaign run has its own budget and stops cleanly when the cap is reached. A typical daily batch of 30-50 profiles is sustainable. See Limits and account safety for the full daily limits reference.