Advanced lead gen strategies

Beyond basic search-by-title, there are built-in strategies you can mix and match. Each one finds leads through a different signal.

All of them run on public data with nothing connected. You only connect an account when you are ready to send.

Which strategy should you start with?

Competitor post research

Best for: You know who your competitors are. Their audience is your audience.

People who like or comment on competitor content are already interested in what you sell. This runs on public data, nothing connected.

Find recent posts from [competitor name or profile URL].
Find the people who engaged with their last few posts.
Qualify against my ICP, and add matches to my list.
Skip anyone already in my contacts.

Variations:

• Commenters only - commenting takes more effort than liking, so commenters show higher intent
• Topic-specific - focus on competitor posts about a specific problem you solve
• Thought leaders - research posts from industry influencers, not just direct competitors

Your own post engagement

Best for: You publish content regularly. These are your warmest leads - they already know you.

People who engaged with your posts have read your content and reacted. A connection request from you gets very high acceptance rates. Reading your own post engagement uses a connected account.

Find the people who engaged with my last few posts.
Qualify against my ICP.
For matches not yet in my contacts, add them to my list.

Intent signal prospecting

Best for: Finding people who are interested in your category based on what they do publicly - not just their job title.

A "Head of Marketing" who liked 3 posts about ABM strategy last week is a better lead than one who just has the right title. This runs on public data, nothing connected.

Find people who liked or commented on posts about [your topic] in the last 2 weeks.
For each, check if they've ever engaged with [competitor]'s posts.
Only keep those who haven't - these are untapped leads.
Qualify against my ICP and add to my list.
For each lead, tell me WHY you picked them.

Variations:

• Topic clusters - check engagement across multiple related topics for a broader signal
• Exclusion lists - exclude people who already engage with you or your competitors - find the audience nobody is reaching

Search with qualification

Best for: You need more than "job title + location". You want quality over quantity.

Search for [job title] in [industry] in [location].
For each result, read their profile AND check their recent posts.
Qualify based on:
- Do they match my ICP? (title, company size, industry)
- Have they posted about [topic] in the last 30 days?
- Do they have 500+ connections?
Add qualified leads to my list with a note explaining why they're a fit.

The qualification note is key. When you move to outreach, your agent can reference why this person is a fit.

Company-first prospecting

Best for: You sell to specific companies or company types. Start from the company, then find the right people inside.

Search for companies in [industry] with [size] employees in [location].
For each company, find [job title / role] employees.
Qualify, and add to my list.

Variations:

• Company page followers - people who follow a competitor's company page are interested in the space

Combining strategies

The best results come from layering strategies. Example:

1. Search for [audience] in [region]
2. For each qualified lead, check their recent activity
3. Prioritize leads who posted about [topic] or engaged with [industry] content
4. Add to my list with a priority tag: "high" for active posters, "medium" for engagers, "standard" for profile-only matches

This gives you a tiered pipeline. Start outreach with the people who are both a good fit and actively engaged.

Staying within limits

BeReach paces every action to stay within reasonable limits, so a big run stops cleanly when it reaches a cap rather than risking your account. You stay in control of how much runs. See Usage limits for the full reference.