Advanced lead gen strategies

Beyond basic search-by-title, there are 7 built-in strategies you can mix and match. Each one finds leads through a different signal.

Which strategy should you start with?

Strategy 1: Competitor post research

Best for: You know who your competitors are. Their audience is your audience.

People who like or comment on competitor content are already interested in what you sell.

Find recent posts from [competitor name or profile URL].
Find the people who engaged with their last few posts.
Visit each profile, qualify against my ICP, and save matches to campaign "[name]".
Skip anyone already in my contacts.

Variations:

• Commenters only - commenting takes more effort than liking, so commenters show higher intent
• Topic-specific - focus on competitor posts about a specific problem you solve
• Thought leaders - research posts from industry influencers, not just direct competitors

Strategy 2: Your own post engagement

Best for: You publish content on LinkedIn. These are your warmest leads - they already know you.

People who engaged with your posts have read your content and reacted. A connection request from you gets very high acceptance rates.

Find the people who engaged with my last few posts.
Visit each profile, qualify against my ICP.
For qualified leads not yet in my contacts, save to campaign "[name]".

Strategy 3: Intent signal prospecting

Best for: Finding people who are interested in your category based on what they do on LinkedIn - not just their job title.

A "Head of Marketing" who liked 3 posts about ABM strategy last week is a better lead than one who just has the right title.

Find people who liked or commented on posts about [your topic] in the last 2 weeks.
For each, check if they've ever engaged with [competitor]'s posts.
Only keep those who haven't - these are untapped leads.
Qualify against my ICP and save to campaign "[name]".
For each lead, tell me WHY you picked them.

Variations:

• Topic clusters - check engagement across multiple related topics for a broader signal
• Exclusion lists - exclude people who already engage with you or your competitors - find the audience nobody is reaching

Strategy 4: Search with deep qualification

Best for: You need more than "job title + location". You want quality over quantity.

Search LinkedIn for [job title] in [industry] in [location].
For each result, visit their profile AND check their recent posts.
Qualify based on:
- Do they match my ICP? (title, company size, industry)
- Have they posted about [topic] in the last 30 days?
- Do they have 500+ connections?
Save qualified leads to campaign "[name]" with a note explaining why they're a fit.

Your agent fast-excludes obvious non-matches from search results based on their headline alone - before visiting. Add exclusion criteria to save visit credits:

Fast-exclude anyone with 'intern', 'student', 'freelance',
or 'assistant' in their headline before visiting.

The qualification note is key - when you move to outreach, your agent can reference why this person is a fit.

Strategy 5: Sales Navigator search

Best for: Precision targeting with filters not available in standard LinkedIn search.

Requires: LinkedIn Sales Navigator subscription.

Sales Navigator adds these filters:

New in role (highest conversion)

Search Sales Navigator for [job title] who started their role in the last 90 days,
at companies with 50-500 employees in [industry].
Visit each profile, qualify against my ICP, save matches to campaign "[name]".

Decision makers at scale

Search Sales Navigator for VP or Director in [function],
at companies with 200+ employees and revenue above $10M in [region].
Qualify and save to campaign "[name]".

Strategy 6: Hashtag monitoring

Best for: Finding people who are actively talking about your topic right now.

Find recent posts from hashtag #[relevant hashtag].
For each post, visit the author's profile.
Qualify authors against my ICP and save matches to campaign "[name]".

Variations:

• Multiple hashtags - monitor several hashtags in your niche
• High-engagement authors - focus on posts with 10+ comments

Strategy 7: Company-first prospecting

Best for: You sell to specific companies or company types. Start from the company, then find the right people inside.

Search LinkedIn for companies in [industry] with [size] employees in [location].
For each company, find [job title / role] employees.
Visit their profiles, qualify, and save to campaign "[name]".

Variations:

• Company page followers - people who follow a competitor's company page are interested in the space
• Sales Nav company filters - combine with Sales Navigator's revenue and headcount filters

Combining strategies

The best results come from layering strategies. Example:

1. Search Sales Navigator for [audience] in [region]
2. For each qualified lead, check their recent activity
3. Prioritize leads who posted about [topic] or engaged with [industry] content
4. Save with a priority tag: "high" for active posters, "medium" for engagers, "standard" for profile-only matches

This gives you a tiered pipeline - start outreach with the people who are both a good fit and actively engaged.

Staying within limits

Each campaign run has its own budget and stops cleanly when the cap is reached, so BeReach works within LinkedIn's reasonable limits. You stay in control of how much runs. See Usage limits for the full reference.