From connection to conversation
BeReach helps you turn the right people into replies and booked meetings - connecting, messaging, following up, and handling responses, all at a respectful pace you control.
Need to set up your agent first?
Follow the getting started guide to install your agent and connect your AI provider.
Once your leads are qualified, the BeReach agent helps you run the outreach. From connection request to first message to follow-up to handling replies - every step is personalized, sent at a respectful pace, and tracked so you can see what turns into conversations.
How the pipeline works
Your outreach campaign moves through five steps in sequence:
- Visit and qualify - The agent reviews each contact's profile and scores them against your ICP. Only qualified leads move forward.
- Connect - A personalized connection note (300 characters max) referencing something specific from their profile.
- First message - Soon after acceptance, the agent sends a personalized icebreaker using your playbook.
- Follow-up - If no reply after a few days, a follow-up with a different angle. Maximum 2 follow-ups, so no one feels chased.
- Reply handling - When they respond, the agent classifies intent (interested, question, objection, not interested) and helps you respond appropriately.
Already connected? Skip to messaging
If you bring in contacts you're already connected with, the agent detects this and skips the connection step. They go straight to receiving a personalized first message.
This means you can start an outreach campaign with your existing network - no wasted connection requests.
One conversation per prospect
Running multiple campaigns? Each prospect gets exactly one outreach thread.
The first campaign to send a connection request owns the relationship. Other campaigns that discovered or qualified the same lead get credit as "contributed" - they don't dilute your funnel metrics, and they don't create duplicate messages.
When a campaign finishes with a contact (they declined, or you've exhausted follow-ups), the ownership clears. A different campaign can try a fresh approach.
You choose the level of control
Every campaign has a draft mode setting:
Review mode (default) - Every action creates a draft for you to approve. Connection notes, first messages, follow-ups, even replies to inbound messages. You review everything before it sends.
Reactive replies (someone just messaged you back) appear as urgent drafts so you know they're time-sensitive.
Autopilot mode - The agent sends approved steps for you, at a respectful pace. Connection notes go out, replies are handled promptly, and follow-ups are scheduled - so you stay focused on the conversations that matter.
You can switch between modes at any time. Start with review to validate the agent's tone, then move to autopilot once you're confident. You stay in control throughout.
Setting up an outreach campaign
Tell your agent:
Create an outreach campaign called "SaaS CTOs France".
ICP: CTO or VP Engineering at B2B SaaS companies, 50-500 employees, based in France.
Tone: Professional but warm. Short sentences. No buzzwords.
Playbook: Connect with a note referencing their tech stack or recent post.
First message: mention a specific challenge their company size typically faces.
Follow-up: different angle - share a relevant case study link.
The agent creates the campaign, saves your context, and gets to work. The pipeline runs from there at a respectful pace, with you reviewing or approving as much as you like.
What happens when they reply
The agent classifies every reply:
| Intent | What the agent does |
|---|---|
| Interested | Continues the conversation, guides toward your goal |
| Question | Answers helpfully, then redirects to next step |
| Objection | Acknowledges empathetically, addresses the concern |
| Meeting request | Books it, updates status |
| Not interested | Thanks them graciously, stops outreach |
After 2 unanswered follow-ups, the agent stops. No one gets spammed.
Tracking results
Each campaign shows its own funnel:
- Connection rate - What percentage of connection requests are accepted
- Reply rate - What percentage of first messages get a response
- Meeting rate - What percentage of conversations lead to a meeting
Contacts found by one campaign but engaged by another show as "contributed" - so you can see which campaigns discover the best leads, even if they don't handle outreach directly.
What's next
- Inbound leads - Turn incoming LinkedIn messages into pipeline
- Advanced lead gen strategies - 7 strategies to find higher-quality leads