In short
- 1"Waalaxy is the most popular entry-level LinkedIn automation tool, used by 200,000+ teams at EUR 19 per seat per month."
- 2"BeReach adds an agent that finds the people, says which ones are worth your time and writes the first line, at EUR 99/mo."
- 3"Waalaxy works well for running your own sequences; BeReach works when you want the finding and the writing handled."
- 4"Most teams start with Waalaxy and upgrade to BeReach when they want to stop managing campaigns manually."
Who Waalaxy is for, and who BeReach is for
Waalaxy is for someone running their first LinkedIn campaigns. Connect the account, import a search, pick a sequence template, press start. Cheap to try, easy to learn, and the 200,000+ users Waalaxy reports did not choose it by accident.
BeReach is for someone who no longer wants to run campaigns. It finds the people who just showed interest, tells you which ones are worth your time, writes the first line, and sends it from your own account once you approve it.
Starting somewhere and staying there are different things. This is about knowing when Waalaxy is the right fit, and when you have outgrown it.
The honest difference: sequences you build, or people who arrive judged
Waalaxy earned its popularity, and here is what it does well.
You are live in 10 minutes. Connect your LinkedIn account, import prospects from a search, pick a sequence template, click start. No API keys, no configuration files, no learning curve. If you have never automated LinkedIn before, nothing else gets you running this fast.
It moved to the cloud, and that was the right call. Waalaxy retired its Chrome extension in July 2026. Its own help center is blunt about it: "Waalaxy is now 100% cloud. No extension, no browser dependency, no drama." Campaigns now "run in the background regardless of what's happening in your browser." If you read an older comparison that told you Waalaxy dies when you close your laptop, that is no longer true.
The price is right to start. The Pro plan is €19 per seat per month billed monthly. Waalaxy also advertises a 20% cut for quarterly billing and a 50% cut for yearly billing, which has to be paid upfront as a single payment. For someone testing whether LinkedIn outreach works for their business, this is the lowest-risk way to find out.
LinkedIn + email in one tool. The Business plan (€69/mo) combines LinkedIn sequences with cold email follow-ups. "Send connection request, wait 3 days, if no reply send email." If multichannel matters, it is built in.
Massive community. With the 200,000+ users Waalaxy reports and a 4.6/5 rating across 714 G2 reviews (Waalaxy and G2, checked August 2026), you will find tutorials, templates, and answers for almost any question. That ecosystem matters when you are learning.
Email finder included. Every paid plan comes with email finder credits (25-500/mo depending on tier). You do not need a separate enrichment tool to get started.
What Waalaxy does not do is decide who to write to. You design the sequence: step 1 connect, step 2 wait, step 3 message. You pick the templates, you load the lists, you check the campaign every morning.
Waalaxy has started to close that gap from the outside. It publishes a Copilot skill and an MCP endpoint, so you can point Claude at your Waalaxy account and have it propose targets and write a 4-step sequence. It is a real capability and worth knowing about. Two caveats: it needs the Advanced or Business plan plus your own Claude Pro subscription or higher, and the in-app version, "Waalaxy AI", is still listed on Waalaxy's homepage as coming soon.
BeReach starts from the sentence instead of the sequence. "Marketing directors at B2B SaaS companies who engage with content about lead generation, and mention their recent activity." It finds those people from public data across the open web, the ones who engaged with a relevant post minutes ago rather than a list somebody exported last year. It reads each public profile and tells you which ones are worth your time, with the reason attached. It writes the first line off what that person actually did, so it is a different message per person rather than a template with merge tags. It suggests when to follow up, and it remembers what you edited. You approve, and it sends from your own connected account.
There is one more difference, and it sits before either of those. Both tools now run in the cloud, so uptime is no longer what separates them. What separates them is how much of the work arrives already done. Waalaxy runs the sequence you build: you import the list, pick the template, and it executes each step from there. BeReach builds the list itself, tells you which people are worth your time and why, and drafts the first line per person, so what lands in your review queue is finished work rather than an empty campaign, and a human still approves every message before it sends.
What you give up either way
What you give up with Waalaxy:
- You build the list yourself. Moving to the cloud fixed the laptop problem, but Waalaxy still runs on the list you hand it. Its help center is explicit: "You still need a LinkedIn account. Waalaxy uses it to run your campaigns." Every step, including building the list, runs through that connected account, and the platform's weekly invitation ceiling doubles as your research ceiling: there is no way to browse or shortlist prospects without spending down the same cap you use to invite them.
- Per-seat pricing adds up. That affordable €19/mo becomes €245-345/mo for a team of 5 on Advanced or Business plans. And the LinkedIn Inbox, something most tools include for free, is a €20/mo add-on on top.
- Price hikes without new value. SalesRobot's Waalaxy review, updated January 2026, puts it bluntly: "They've hiked their prices 2x without adding new features." Users who signed up at lower rates feel this. Billing complaints (difficult unsubscription, yearly charges) appear repeatedly in Trustpilot and Capterra reviews.
- Invitation caps lock you in. Even on the highest plan, you are capped at 800 LinkedIn invitations per month, and there is no way to unlock more. Waalaxy's pricing page now leads with a 14-day free trial on every plan rather than the permanent free tier it used to advertise, so if you were counting on the free route, check it before you plan around it. We break down what the Waalaxy free plan limits historically were.
What you give up with BeReach:
- Email outreach. Waalaxy's Business plan combines LinkedIn + email sequences. BeReach is LinkedIn only.
- A lower entry price. €19/mo to start vs €99/mo. If budget is the primary constraint, Waalaxy costs less.
- Email finder credits. Built into every paid Waalaxy plan. BeReach does not enrich email addresses.
- A larger community. 200,000+ reported users, 714 G2 reviews, more tutorials and templates available.
- A longer trial. 14 days on any Waalaxy plan, against BeReach's 3 days. More room to test before you commit.
- A visual sequence builder. Drag-and-drop campaign design. Some people genuinely prefer designing their own sequences over handing that over.
Feature by feature
Read this one for the AI rows and the approval row. Those are where the two tools actually diverge, and both have shifted in 2026.
Capabilities checked against waalaxy.com/pricing and the Waalaxy help center in August 2026. Waalaxy's Copilot rows describe a Claude skill and MCP endpoint that Waalaxy publishes, not a native in-app agent. The in-app "Waalaxy AI" is listed on its homepage as "soon."
The pricing math
Waalaxy wins on entry price. €19/seat/mo is the cheapest way to start automating LinkedIn, and its Advanced tier at €49/seat/mo is where most active Waalaxy users end up. BeReach starts higher at €99/mo, but Pro includes two connected accounts, the LinkedIn inbox, and the agent. For teams, BeReach's flat €299/mo for 5 accounts lands below 5 Waalaxy Business seats (€345/mo) and above 5 Advanced seats (€245/mo), before Waalaxy's €20/user inbox add-on. Full plan details live on our pricing page. You can test the research half first with the turn a search link into a list, and see the rest of the field in our roundup of Waalaxy alternatives.
What a team actually pays
Read the note column, not the price column. Waalaxy is billed per user and BeReach is flat per plan, so the two lines cross somewhere around three people.
Billing basis: Waalaxy prices are per user per month, billed monthly, from waalaxy.com/pricing checked in August 2026. Waalaxy also lists 20% off quarterly and 50% off yearly, both paid upfront. BeReach prices are flat per plan and are not per seat: Pro €99 covers 2 LinkedIn accounts, Max €199 covers 3, Max+ €299 covers 5. Waalaxy lists the LinkedIn inbox as a paid add-on but does not publish its price on the pricing page; the €20 per user per month figure above is the one third-party reviews report, so treat it as indicative.
The decision: starting out or ready to scale?
Stay with Waalaxy if:
- You are new to LinkedIn automation and want the easiest onboarding
- Budget is tight and €19/mo is the ceiling
- You need LinkedIn + email in one tool
- You prefer designing your own sequences step by step
- You are a solo user doing under 300 invitations per month
Move to BeReach if:
- You are spending more time managing campaigns than having conversations
- You want the finding, the judging and the first line handled for you
- You want to see the finished list and the drafts before you decide whether to move forward
- You are growing a team and per-seat pricing is getting expensive
- You want to write to people who just showed interest, not to a cold list
- You want the AI included rather than paying for a separate Claude subscription to drive it
The natural path: Start with Waalaxy to learn the basics of LinkedIn outreach. When you find yourself wishing something would handle the research and the writing for you, that is when BeReach makes sense. If you are weighing a few options at once, our comparison page shows how BeReach lines up against the other outreach tools.
Every viral post is 100+ warm conversations waiting.
Tell your agent who you want to reach. It finds them, says which ones are worth your time, writes the first line, and follows up.
FAQ
Is Waalaxy reliable for my LinkedIn outreach?
Uptime is no longer the question it once was. Waalaxy retired its Chrome extension in July 2026 and now runs entirely in the cloud, so campaigns keep going with your laptop closed. LinkedIn caps most accounts at roughly 100 connection invitations per rolling week regardless of which tool sends them, so that ceiling is worth planning around whatever you use. Start with modest volume and build up from there.
What does the BeReach agent actually do?
It does the part before the message. You say who you want to reach and what matters to you. It finds the people who just showed interest, reads their public profiles, tells you which ones are worth your time and why, and writes the first line off what each person actually did, plus the follow ups. You review each draft and send it from your own account. It remembers what you edited, so the next batch sounds more like you. You spend your time on the conversations.
Is BeReach more expensive than Waalaxy?
At entry level, yes: €99/mo vs €19/mo, and Waalaxy's Advanced tier (€49/seat/mo) stays below BeReach's €99 Pro. But BeReach Pro includes two connected accounts, the LinkedIn inbox, and the agent. For a team of 5, BeReach's €299/mo undercuts 5 Business seats (€345/mo) but costs more than 5 Advanced seats (€245/mo), and Waalaxy charges €20/mo extra per user for inbox access on top of either.
Can I use both tools at the same time?
Yes. They operate independently on your LinkedIn account. Some users start with Waalaxy for basic campaigns while testing the BeReach approach. Just be careful not to exceed LinkedIn's daily activity limits across both tools.
Why would I pay more for BeReach when Waalaxy is cheaper?
Because of the hours per week that go into campaign management. Waalaxy asks you to build sequences, load lists, write templates, and check campaigns daily. BeReach hands you the people, the reason each one is worth a message, and the first line. The question is not which tool costs less per month, it is which one creates more conversations per hour you invest.
Reading this in an AI assistant? Hand it the page and let it summarize, so you can ask follow-up questions against the whole argument rather than the part you have read so far.
