In short
- 01"Waalaxy is the most popular entry-level LinkedIn automation tool, used by 200,000+ teams at EUR 19 per seat per month."
- 02"BeReach adds an AI agent layer that handles prospecting, qualification and drafting at EUR 99/mo."
- 03"Waalaxy works well for running your own sequences; BeReach works when you want the AI to do the legwork."
- 04"Most teams start with Waalaxy and upgrade to BeReach when they want to stop managing campaigns manually."
Waalaxy vs BeReach - the beginner LinkedIn tool and the AI agent
Most people who automate LinkedIn start with Waalaxy. That's not a criticism - it's legitimately the easiest way to get your first campaigns running. The 200,000+ users Waalaxy reports didn't choose it by accident.
But starting somewhere and staying there are different things. This article is about knowing when Waalaxy is the right fit, and when you've outgrown it.
Why Waalaxy is a solid starting point
Waalaxy earned its popularity. Here's what it does well:
You're live in 10 minutes. Connect your LinkedIn account, import prospects from a search, pick a sequence template, click start. No API keys, no configuration files, no learning curve. If you've never automated LinkedIn before, nothing else gets you running this fast.
It moved to the cloud, and that was the right call. Waalaxy retired its Chrome extension in July 2026. Its own help center is blunt about it: "Waalaxy is now 100% cloud. No extension, no browser dependency, no drama." Campaigns now "run in the background regardless of what's happening in your browser." If you read an older comparison that told you Waalaxy dies when you close your laptop, that is no longer true.
The price is right to start. The Pro plan is €19 per seat per month billed monthly. Waalaxy also advertises a 20% cut for quarterly billing and a 50% cut for yearly billing, which has to be paid upfront as a single payment. For someone testing whether LinkedIn outreach works for their business, this is the lowest-risk way to find out.
LinkedIn + email in one tool. The Business plan (€69/mo) combines LinkedIn sequences with cold email follow-ups. "Send connection request, wait 3 days, if no reply send email." If multichannel matters, it's built in.
Massive community. With the 200,000+ users Waalaxy reports and a 4.6/5 rating across 714 G2 reviews (Waalaxy and G2, checked August 2026), you'll find tutorials, templates, and answers for almost any question. That ecosystem matters when you're learning.
Email finder included. Every paid plan comes with email finder credits (25-500/mo depending on tier). You don't need a separate enrichment tool to get started.
When the cracks start showing
The same reviews that praise Waalaxy's ease of use reveal patterns that matter as you scale:
Your LinkedIn account does all the work. Moving to the cloud fixed the laptop problem, but it did not change what Waalaxy acts through. Its help center is explicit: "You still need a LinkedIn account. Waalaxy uses it to run your campaigns." Every step, including building the list, runs through your connected session. So the platform's own weekly invitation ceiling is also your research ceiling, and there is no way to do the finding and qualifying work before you put an account on the line.
Account restrictions come up in reviews. Any tool that acts through your account carries some risk. A figure of roughly 23% of LinkedIn automation users hitting an account restriction within 90 days is widely repeated across 2026 automation-safety writeups, but none of them publishes a sample size or a method, and they largely cite each other, so read it as a directional industry number rather than a measured rate. It stays manageable at modest volume, but it is a tradeoff worth knowing before you scale.
Per-seat pricing adds up. That affordable €19/mo becomes €245-345/mo for a team of 5 on Advanced or Business plans. And the LinkedIn Inbox - something most tools include for free - is a €20/mo add-on on top.
Price hikes without new value. SalesRobot's Waalaxy review, updated January 2026, puts it bluntly: "They've hiked their prices 2x without adding new features." Users who signed up at lower rates feel this. Billing complaints (difficult unsubscription, yearly charges) appear repeatedly in Trustpilot and Capterra reviews.
Invitation caps lock you in. Even on the highest plan, you're capped at 800 LinkedIn invitations per month. If you want to do more, there's no way to unlock it. Waalaxy's pricing page now leads with a 14-day free trial on every plan rather than the permanent free tier it used to advertise, so if you were counting on the free route, check it before you plan around it. We break down what the Waalaxy free plan limits historically were.
What changes with an AI agent
This is where the approaches fundamentally diverge. With Waalaxy, you design sequences: step 1 connect, step 2 wait, step 3 message. You pick templates. You load lists. You monitor campaigns daily.
Waalaxy has started to close this gap from the outside. It publishes a Copilot skill and an MCP endpoint, so you can point Claude at your Waalaxy account and have it propose targets and write a 4-step sequence. It is a real capability and worth knowing about. Two caveats: it needs the Advanced or Business plan plus your own Claude Pro subscription or higher, and the in-app version, "Waalaxy AI", is still listed on Waalaxy's homepage as coming soon.
BeReach works differently. You describe your goal in plain language: "Find marketing directors at B2B SaaS companies who engage with content about lead generation, and draft a note that mentions their recent activity."
The AI agent takes it from there. It finds prospects from public data across the open web - people who just engaged with relevant posts and were thinking about your topic minutes ago. It reads each person's public profile, checks their recent activity, and drafts a message that references what they actually did. Not a template with merge tags - a genuinely different draft for each person. You review each one and it sends from your own connected LinkedIn account.
The agent qualifies prospects against your ICP before you reach out, drafts follow-ups at the right timing, and learns what resonates over time. When you sit down to work, a queue of qualified leads and ready drafts is waiting.
With Waalaxy, you spend time managing campaigns. With BeReach's agent, you spend time on conversations instead of prospecting.
What runs before you connect an account
Both tools now run in the cloud, so uptime is no longer the thing that separates them. What separates them is how early your LinkedIn account has to be involved.
With Waalaxy, it is involved from step one. The account is what imports the list and what runs the campaign, so nothing happens until you connect it.
BeReach is cookieless until outreach. It finds people, qualifies them against your ICP, and drafts the messages using public data, with nothing connected. Your session is only needed at the moment you actually send. That means you can evaluate a whole target list, and read the drafts it produced, before your account has touched anything.
On top of that, BeReach reaches people who recently showed interest in your topic. Warm outreach like that tends to earn more replies than cold requests sent to a static list, so you get more back for each hour you put in.
Feature by feature
Read this one for the AI rows and the session row. Those are where the two tools actually diverge, and both have shifted in 2026.
Capabilities checked against waalaxy.com/pricing and the Waalaxy help center in August 2026. Waalaxy's Copilot rows describe a Claude skill and MCP endpoint that Waalaxy publishes, not a native in-app agent. The in-app "Waalaxy AI" is listed on its homepage as "soon."
The pricing math
Waalaxy wins on entry price. €19/seat/mo is the cheapest way to start automating LinkedIn, and its Advanced tier at €49/seat/mo is where most active Waalaxy users end up. BeReach starts higher at €99/mo, but Pro includes two connected accounts, the LinkedIn inbox, and the AI agent. For teams, BeReach's flat €299/mo for 5 accounts lands below 5 Waalaxy Business seats (€345/mo) and above 5 Advanced seats (€245/mo), before Waalaxy's €20/user inbox add-on. Full plan details live on our pricing page. You can test the research half first with the free LinkedIn people search tool, and see the rest of the field in our roundup of Waalaxy alternatives.
What a team actually pays
Read the note column, not the price column. Waalaxy is billed per user and BeReach is flat per plan, so the two lines cross somewhere around three people.
Billing basis: Waalaxy prices are per user per month, billed monthly, from waalaxy.com/pricing checked in August 2026. Waalaxy also lists 20% off quarterly and 50% off yearly, both paid upfront. BeReach prices are flat per plan and are not per seat: Pro €99 covers 2 LinkedIn accounts, Max €199 covers 3, Max+ €299 covers 5. Waalaxy lists the LinkedIn inbox as a paid add-on but does not publish its price on the pricing page; the €20 per user per month figure above is the one third-party reviews report, so treat it as indicative.
What Waalaxy does that BeReach doesn't
Being honest about the gaps:
- Email outreach - Waalaxy's Business plan combines LinkedIn + email sequences. BeReach is LinkedIn only.
- Lower entry price - €19/mo to start vs €99/mo. If budget is the primary constraint, Waalaxy costs less.
- Email finder credits - Built into every paid plan. BeReach doesn't enrich email addresses.
- Larger community - 200,000+ reported users, 714 G2 reviews, more tutorials and templates available.
- Longer trial - 14 days on any plan, against BeReach's 3 days. More room to test before you commit.
- Visual sequence builder - Drag-and-drop campaign design. Some people genuinely prefer designing their own sequences over delegating to an AI agent.
The decision: starting out or ready to scale?
Stay with Waalaxy if:
- You're new to LinkedIn automation and want the easiest onboarding
- Budget is tight and €19/mo is the ceiling
- You need LinkedIn + email in one tool
- You prefer designing your own sequences step by step
- You're a solo user doing under 300 invitations per month
Move to BeReach if:
- You're spending more time managing campaigns than having conversations
- You want an AI agent that helps with prospecting, qualification, and message drafting
- You'd rather do the finding, qualifying and drafting before your LinkedIn account is involved at all
- You're growing a team and per-seat pricing is getting expensive
- You want outreach that targets people who just showed interest, not cold lists
- You want the AI included rather than paying for a separate Claude subscription to drive it
The natural path: Start with Waalaxy to learn the basics of LinkedIn outreach. When you find yourself wishing something would handle the research and drafting for you, that's when BeReach's AI agent makes sense. If you're weighing a few options at once, our comparison page shows how BeReach lines up against the other outreach tools, and our guide ranking LinkedIn outreach tools by account access explains why how early a tool needs your account matters more than the sticker price.
Every viral post is 100+ warm conversations waiting.
Tell your agent who you want to reach. It finds leads, qualifies them, sends personalized outreach, and follows up.
FAQ
Is Waalaxy reliable for my LinkedIn outreach?
Uptime is no longer the question it once was. Waalaxy retired its Chrome extension in July 2026 and now runs entirely in the cloud, so campaigns keep going with your laptop closed. What remains is account risk: Waalaxy acts through your connected LinkedIn account from the first step, including list building. Automation-safety writeups commonly repeat a figure of roughly 23% of LinkedIn automation users hitting a restriction within 90 days, but none discloses a sample size, so treat it as directional rather than audited. Whatever tool you use, start with modest volume and keep an eye on your account.
What does BeReach's AI agent actually do?
It handles the research side of your LinkedIn outreach pipeline. You describe who you want to reach and what matters to you. The agent finds prospects from engagement signals, reads their public profiles, qualifies them against your ICP, and drafts personalized messages and follow-ups based on their actual recent activity. You review each draft and send it from your own account. It learns your style and improves per campaign. You focus on the conversations, not the prospecting.
Is BeReach more expensive than Waalaxy?
At entry level, yes - €99/mo vs €19/mo, and Waalaxy's Advanced tier (€49/seat/mo) stays below BeReach's €99 Pro. But BeReach Pro includes two connected accounts, the LinkedIn inbox, and the AI agent. For a team of 5, BeReach's €299/mo undercuts 5 Business seats (€345/mo) but costs more than 5 Advanced seats (€245/mo), and Waalaxy charges €20/mo extra per user for inbox access on top of either.
Can I use both tools at the same time?
Yes. They operate independently on your LinkedIn account. Some users start with Waalaxy for basic campaigns while testing BeReach's AI agent approach. Just be careful not to exceed LinkedIn's daily activity limits across both tools.
Why would I pay more for BeReach when Waalaxy is cheaper?
Because the AI agent saves you hours per week of campaign management. Waalaxy requires you to build sequences, load lists, write templates, and monitor campaigns daily. BeReach's agent helps with all of that for you. The question isn't which tool costs less per month - it's which one creates more conversations per hour you invest.
Reading this in an AI assistant? Hand it the page and let it summarise, so you can ask follow-up questions against the whole argument rather than the part you have read so far.
