HeyReach vs BeReach - two different LinkedIn bets

HeyReach and BeReach make fundamentally different bets about how LinkedIn outreach should work.

HeyReach bets on volume. Connect more sender accounts, rotate outreach across them, send more connection requests. Scale by adding seats.

BeReach bets on intelligence. Use one account with an AI agent that helps you find warm prospects, write personalized messages, and follow up. Scale by being smarter, not louder.

Both approaches work. The question is which math works for you.

The volume thesis - where HeyReach shines

HeyReach is built for teams and agencies that want to spread LinkedIn outreach across many accounts. It does this well:

Multi-account management is the core product. Connect up to 25 LinkedIn accounts on the Agency plan (50 on annual billing) and unlimited accounts on the Unlimited plan. Rotate sending across them automatically. This is HeyReach's strongest feature and what sets it apart from most competitors.

Unified inbox for teams. All conversations from all connected senders in one dashboard. When you're managing 10+ accounts, this saves real time. No tab-switching, no missed replies.

Sender rotation that works. Prospects receive connection requests from different team members automatically. This spreads the volume across accounts and keeps each individual account's activity lower.

4.6/5 on G2. With 70+ verified reviews, HeyReach's ratings are strong. Users consistently praise the multi-account dashboard and ease of setup.

Agency pricing is competitive. $999/month covers 25 sender accounts (expandable to 50 on annual billing, which runs $799/month). For an agency managing many client accounts, that works out to roughly $20 to $40 per account - hard to beat.

The math that doesn't scale

HeyReach works on per-sender pricing. Here's where that gets expensive:

Growth plan: $79/sender/month. One sender is $79. Five senders: $395/month. Ten senders: $790/month. Annual billing drops it to about $63/sender, but 10 senders still costs about $630/month.

Each account needs a real LinkedIn profile. You can't just spin up fake accounts. Each sender needs to be a real person on your team (or a managed account). That's not just a software cost - it's a people cost.

Cold outreach has diminishing returns. Here's the math that matters: if each account sends 50 cold connection requests per day at a 15% acceptance rate, 10 accounts get you ~75 new connections per day. But 85% of those requests are rejected - so you're putting a lot of effort into outreach that mostly goes nowhere.

Technical friction is real. Some users report that adding accounts can take several attempts, that campaigns do not always start right away, and that editing a sequence can mean relaunching the whole campaign. Support response times vary. When you're managing 10+ accounts, these friction points multiply.

One smart account - the alternative math

BeReach approaches the problem differently. Instead of 10 accounts sending cold outreach, you use one account with an AI agent that helps you target warm prospects.

The agent finds people from public data across the open web - someone who liked a post about your industry, commented on a competitor's update, or shared an article on your topic. These are people actively thinking about what you sell.

For each prospect, the agent reads their public profile data, checks their recent activity, and drafts a message that references what they actually did. Not a rotation of 3 template variants across 10 accounts, but a genuinely different draft for each person, written by an AI that understands the context. You review and approve every draft, and it sends from your own connected LinkedIn account at a respectful pace.

The agent qualifies each person against your ideal customer, suggests when to reach out, and drafts your follow-ups. One AI model, "BeReach 1.1 Flash", is included in every plan, so there is no API key to bring, no model to pick, and no separate AI bill.

One account. One agent. No campaign management. No account rotation. No worrying about which sender said what to whom.

The math: warm outreach from one account with high acceptance rates can generate as many quality conversations as cold outreach from 5-10 accounts with low acceptance rates - at a fraction of the cost and complexity.

What you'll actually pay

For small teams (1-5 accounts), BeReach is significantly cheaper: €299/mo vs $395/mo for 5 accounts. For agencies managing dozens of accounts, HeyReach's flat Agency pricing ($999/mo for 25 senders) is purpose-built. For a fuller breakdown of what per-sender billing really adds up to, see our guide to the true cost of LinkedIn automation pricing. BeReach plans and limits can change, so check current BeReach pricing for the latest.

What HeyReach does that BeReach doesn't

Being honest:

• Massive multi-account management - from 25 accounts on the Agency plan up to unlimited on the Unlimited plan, all in one dashboard. BeReach's Max+ handles 5 accounts.
• Sender rotation - automatic distribution of outreach across team members. BeReach doesn't rotate across senders.
• Agency dashboard - manage multiple client campaigns from one interface with team permissions. BeReach isn't built for agencies.
• Scale by adding seats - if you have the accounts and the budget, you can scale outreach linearly. BeReach scales through intelligence, not volume.

If you're an agency managing 20+ client accounts, HeyReach was built for you. BeReach wasn't.

Your math: volume or intelligence?

Pick HeyReach if:

• You're an agency managing 10+ LinkedIn accounts for clients
• Volume is your strategy - more senders, more touchpoints, more pipeline
• Your team has the accounts and the budget for per-sender pricing
• You need a unified inbox across many senders
• You prefer manual campaign design and sender rotation

Pick BeReach if:

• You'd rather one smart account than ten basic ones
• You want an AI agent that handles prospecting, qualification, and message drafting
• Per-sender pricing doesn't make sense for your team (€299 for 5 vs $395 for 5)
• You want warm, signal-based outreach instead of cold volume
• You want to spend time on conversations, not managing accounts and campaigns

The honest trade-off: HeyReach gives you more accounts. BeReach gives you more intelligence per account. Agencies that need volume across many clients should look at HeyReach. Teams that want results from fewer accounts should look at BeReach. Weighing other tools too? Our comparison hub lines them up side by side, and our roundup of the best LinkedIn outreach tools ranked by account access ranks them on exactly this volume-versus-intelligence dimension.

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