In short
- 1"Expandi is a cloud-based LinkedIn campaign builder with dedicated IPs at $99/mo per LinkedIn account billed monthly, $79/mo billed annually."
- 2"BeReach uses warm signals and an AI agent that drafts approved messages at EUR 99/mo flat."
- 3"Expandi gives you the tools to build campaigns; BeReach gives you an AI that runs the prospecting."
- 4"Every BeReach message is drafted from something the person just did, and a human approves it before it sends, instead of a fixed sequence running on its own."
Who Expandi is for, and who BeReach is for
Expandi is for a team that wants the sending infrastructure done properly and is happy to build the campaign itself. Dedicated IP, gradual ramp-up, conditional sequences, A/B tests. You load the leads, write the variants, and watch the numbers.
BeReach is for someone who thinks the campaign is not the problem. It finds the people who just showed interest, tells you which ones are worth your time, writes the first line, and sends it from your own account once you approve it.
Plenty of Expandi users come away underwhelmed by their results despite that infrastructure. This is about why that happens, and whether a different starting point gets better outcomes.
The honest difference: better plumbing, or a better reason to be in someone's inbox
Credit where it is due. Expandi has invested more in its infrastructure than almost any LinkedIn outreach tool:
Dedicated country-based IP. Expandi's pricing page lists a dedicated country-based IP address on its paid plan, so every account gets its own IP from the country you choose. No shared datacenter IPs, no location hopping. This is a real advantage over tools that cycle through proxy pools.
Gradual ramp-up. New accounts start with low volumes and gradually increase over weeks. The system adapts to your account's age, connections, and activity patterns. This is thoughtful engineering.
Cloud-based execution. Unlike Octopus CRM or other Chrome extension tools, Expandi runs server-side. No laptop dependency.
Conditional sequences with A/B testing. Build multi-step campaigns with if/then logic and test message variants. For teams that want precise control over every step, this is well-designed.
4.2/5 on G2 across roughly 150 reviews. Established product with a real user base and track record.
So if the infrastructure is this good, why do many users still feel let down? Because results are not primarily about IP addresses, they are about whether the person on the other end has any reason to care. When you push toward LinkedIn's weekly ceiling of roughly 100 connection requests, all of them to people who have no context for why you are reaching out, the rejection rate is high. Mass cold outreach with low acceptance gets the same lukewarm response regardless of what IP it comes from.
BeReach starts from the other end. Instead of loading a list of 500 cold prospects, it finds the people who just showed interest: liked a post about sales automation, commented on a competitor's update, shared an article about your industry. They were thinking about your topic minutes ago.
It reads each public profile and recent activity, tells you which ones are worth your time and why, and writes the first line off what that person actually did. Not "Hi {firstName}, I noticed you work at {company}", but a line that shows you read them. You approve each draft and it sends from your own account.
The numbers back the premise. According to LeadRiver's April 2026 analysis of more than 50,000 connection requests, a note tied to a real trigger is accepted 50-60 percent of the time against 15-25 percent for a generic one, with the average B2B acceptance rate sitting at 30-37 percent. Fewer rejections, more conversations. Relevance does the heavy lifting, not just infrastructure.
The mechanical difference is who decides. Expandi gives you campaign builders, Connector, Messenger, InMail and Event Invite, that you configure step by step, and the tool executes your plan. A campaign builder sends the same sequence to a list even when some people are poor fits or recently active in ways that would make the message awkward. BeReach makes that call per person: setting aside the ones who do not match, writing to the specific person, and suggesting timing from what they just did. Tell it which angles landed and it carries that into the next batch, so it is developing a view of your audience rather than tuning a fixed sequence.
What you give up either way
What you give up with Expandi:
- Cold is still cold. The infrastructure is excellent and the list is still whatever you loaded. Nothing in Expandi tells you which of those 500 people is worth a message today.
- Billing friction. Multiple reviewers on Expandi's Trustpilot page describe charges continuing after they cancelled, no in-dashboard cancellation option, and refused refund requests.
- You build and watch it. Loading leads, writing variants, setting conditions and monitoring results is the job, every week.
What you give up with BeReach:
- InMail campaigns. Messages to people outside your network through LinkedIn Premium or Sales Navigator. BeReach cannot.
- Event invite campaigns. Using LinkedIn events as a conversation starter. BeReach does not do this.
- Mobile Connector. An extra 50 to 100 weekly connection requests through LinkedIn's mobile flow (Expandi's own docs note it no longer bypasses the overall weekly limit). BeReach does not.
- Agency white-labeling. Branded dashboards for managing multiple client accounts. BeReach does not offer this.
- Image, GIF and video personalisation. Custom visuals per prospect, via paid add-ons. No BeReach equivalent.
If InMail campaigns or agency white-labeling are critical to your workflow, Expandi fills those gaps.
Feature by feature
Start with the first three rows. They decide how much access you hand over on day one and who does the work of finding people.
Sources for the Expandi column: its pricing page, its homepage feature list and its help center. Where a cell says something is not published, that means the vendor documents no answer, not that the answer is no.
What you'll actually pay
The headline is $99 vs €99, but the two are not like for like: BeReach's €99/mo Pro plan covers 2 connected accounts, while Expandi's $99/mo buys a single LinkedIn account (billed down to $79/mo on an annual commitment). And Expandi's most-promoted features - image and video personalization - require third-party subscriptions (Hyperise Images at $69 per seat per month, Sendspark Solo at $49/mo) that push the real cost for one account past $200/month.
Total cost as the team grows
Watch the unit, not the sticker. Expandi's price multiplies with every LinkedIn account you add, while BeReach charges one flat price per workspace whatever the headcount.
Billing basis: Expandi's $99 is the monthly rate and $79 the annual rate, charged per connected LinkedIn account, per its pricing page. BeReach prices are monthly and flat per workspace rather than per seat, and the plan includes 2, 3 or 5 connected LinkedIn accounts. No currency conversion is applied here, so read $99 and €99 as each vendor publishes them. Neither column includes the add-ons above.
One caveat on those add-ons: Hyperise and Sendspark bill on their own seat and usage tiers rather than per Expandi account, so budget them separately instead of multiplying the single-account figure by 5. BeReach's current plans, account limits, and free tier are on the pricing page. You can build a list before paying anything with the model the volume first, and if a restriction is what brought you here, start with how to fix a restricted LinkedIn account.
How to decide
Pick Expandi if:
- InMail and event invite campaigns are part of your strategy
- You run an agency and need white-label client dashboards
- You want full control over sequence design and manual A/B testing
- Image/video personalization in messages matters (and you'll pay for the add-ons)
Pick BeReach if:
- You want a fundamentally different, relevance-first approach
- You would rather be handed the people worth writing to, with the first line written, than build sequences yourself
- You want lower costs without hidden add-on fees (€99/mo for 2 LinkedIn accounts against $99-217/mo for one Expandi account)
- Warm, signal-based outreach matches how your prospects actually behave on LinkedIn
- You want to focus on conversations, not campaign management
Still weighing options? Our side-by-side comparison lines up the main LinkedIn outreach tools so you can see where each one fits.
The bottom line: Expandi gives you a precise campaign builder. BeReach changes what the outreach itself looks like - warm, relevant messages to people who just showed interest. That difference shows up where it matters: higher acceptance rates and more conversations, not low-acceptance cold blasts.
Every viral post is 100+ warm conversations waiting.
Tell your agent who you want to reach. It finds them, says which ones are worth your time, writes the first line, and follows up.
FAQ
How does Expandi's approach compare to BeReach?
Expandi offers a polished campaign builder with dedicated IPs and gradual ramp-up. The approach matters most, though - warm outreach with high acceptance rates simply gets more replies than cold outreach at scale.
How does the BeReach agent work differently?
Instead of blasting a cold list, BeReach's agent helps you contact people who recently showed interest in relevant topics. Warm outreach gets accepted at higher rates, which means fewer rejections and more conversations. Results come from relevance, not just infrastructure.
Why does BeReach cost less than a fully loaded Expandi setup?
Different model. Expandi charges $99/mo per LinkedIn account billed monthly ($79/mo billed annually) for a campaign builder, then adds third-party costs for its signature features (Hyperise image personalization at $69 per seat per month, Sendspark video at $49/mo). BeReach charges €99/mo billed monthly for a workspace with 2 connected accounts and everything included: finding the people, telling you which ones are worth your time, writing the first line, and the follow-up reminders. No add-ons.
How does BeReach handle pacing?
BeReach is built around quality over volume. It hands you a short list of people who just showed interest, with the reason each one is worth a message, and a first line that references what they actually did. You approve every draft, and approved messages send from your own connected account at a respectful pace. The goal is thoughtful, relevant outreach that earns replies, not cold blasts.
Can I switch from Expandi to BeReach?
Yes. Your LinkedIn account and connections stay on LinkedIn. Set up BeReach, say who you want to reach, and it starts surfacing the people worth your time and writing the first line for your review. You can run both temporarily to compare and see which approach earns more replies.
Reading this in an AI assistant? Hand it the page and let it summarize, so you can ask follow-up questions against the whole argument rather than the part you have read so far.
