LinkedIn lead generation
Intent signals, engagement triggers, and buying indicators you can act on without Sales Navigator.
What is an AI SDR, and how does it work?
An AI SDR is software that performs the repeatable half of a sales development rep's job: research, personalisation, sequencing and follow-up. Here is the plain definition, the mechanics of how one actually runs, the ceiling every vendor page leaves out, and the three parts of the job it cannot take off your hands.
Alexandre Sarfati
What LinkedIn outreach actually returns: 42,236 connections, 48 teams
Published benchmarks quote one average. We looked at every workspace on our own platform separately and found the median team performs at a third of the average, because a handful of outliers carry it. Here is the spread, the method, and what it means for planning.
Alexandre Sarfati
Free LinkedIn people search for prospecting: 7 ways to find B2B leads without Sales Navigator
Seven ways to find B2B prospects on LinkedIn without paying for Sales Navigator, honest about where free search throttles you, and where a free finder picks up.
Alexandre Sarfati
Which LinkedIn engagement signals actually show buyer intent
Not every like means intent. This scores the six LinkedIn engagement signals, from comments to repeat profile views, by how strong each one is, how fast it decays, and how to capture it.
Alexandre Sarfati
Job change signals on LinkedIn: two motions that beat cold outbound
A job change is the warmest outbound trigger on LinkedIn, because it resets a person's budget, stack, and problem list in one public event. Here are the two motions that turn moves into pipeline, an honest read of the timing window, and how to track it all from public profiles with nothing connected.
Alexandre Sarfati
Outbound fills your pipeline today. SEO fills it while you sleep.
Outbound produces conversations the same week you send, and stops producing them the week you stop. Search does the opposite: slow to start, hard to switch off. Here is how the two engines differ, and how to run the second one without hiring an agency.
Benjamin Joseph Benoudis
Signal-based selling on LinkedIn: fewer messages, better results
A fintech founder went from 100 generic DMs per week with zero closed deals to 20 targeted messages and 6 demos in a month. The difference wasn't better copywriting - it was signal-based selling. Here's how the approach works and what the benchmarks look like.
Alexandre Sarfati
LinkedIn hiring signals: how to turn a public job post into buying intent
A job post is the least ambiguous buying signal on LinkedIn. Here is how to read hiring as intent across two motions, the company hiring for a role you enable and the champion who just changed jobs, with a signal-to-play map for each.
Alexandre Sarfati
12 LinkedIn intent signals you can track without Sales Navigator
Sales Navigator does not own the signal layer. Here are 12 LinkedIn intent signals, split into person and company triggers, each scored by how fast it decays, how strong it is, and what to send while it is still warm.
Alexandre Sarfati
How to monitor LinkedIn buying signals without exposing your account
The official LinkedIn API will not stream you a buying-signal feed, and most tools that promise one get it by running against a logged-in session. Here are the four ways to monitor LinkedIn signals, scored on approval time, ban risk, cookie exposure, and whether each one can act on the signal it finds.
Alexandre Sarfati