Multichannel outreach

Multichannel outreach: sequencing LinkedIn and email without double-touching

Adding email to LinkedIn outreach does not repair a sequence that is not working. It multiplies whatever is already there, including the zero. Here is which channel should open for which buyer, how to hand a conversation from one to the other, why the 287% figure every guide cites does not mean what it says, and why the same person should never receive two openers at once.

Alexandre Sarfati