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OutreachA practical guide

Find the author behind
a LinkedIn post quote.

A LinkedIn post gives you a name and a headline, and neither one is a job title or an employer. Here is where each identity field actually lives, why the person who wrote the quote is often not the person who wrote the post, and how to resolve both from a single post URL.

Alexandre SarfatiFounder @ BeReach
7 min read
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Outreach · 7 min

In short

Citing the quote?

You need an author, a date and a link that still resolves. A style guide will serve you better than this page.

Want to reach out?

Take the title and company from the profile's current position, check the post date, and write to the idea.

Two different jobs bring people to a page like this, and they need opposite things.

If you are citing a quote you found on LinkedIn, you need an author, a date and a link that still resolves next year. A style guide will serve you better than this page will.

If you want the person's name, their job title and the company they work for, you are not citing anything. You are working out whether the person behind one good sentence is worth a conversation.

What a LinkedIn post actually tells you about its author

A post carries four things about the person who wrote it: a display name, a headline, a profile link and a timestamp. There is no job title field and no employer field anywhere on a post. The headline sits exactly where a job title would sit, which is why most people stop there and get it wrong.

Identity fieldWhere it comes fromHow much to trust it
NameThe byline on the postHigh, though people add credentials, emoji or a second script
HeadlineThe line under the bylineLow as a job title. Free text the member wrote themselves
Job titleNot on the post. The current position on the profileHigh, read from the profile rather than inferred
CompanyNot on the post. The employer on that current positionHigh from the profile, a guess from the headline
Profile linkThe byline linkHigh for identity, though the vanity slug changes when someone rebrands
Posted atThe timestamp on the permalinkHigh, and it decides whether this person is still warm

The two rows that carry the work are job title and company, and both say the same thing: the post does not have this. That one extra step past the post is not optional, it is the entire job.

The headline is not a job title

A LinkedIn headline starts as the current position, and LinkedIn tells people to rewrite it. Three shapes come up constantly, and none of them is a title:

  • The value proposition. A line about who the person helps and what they get. It tells you the market they sell to, and nothing about their seniority or their employer.
  • The identity stack. Several nouns separated by pipes. Founder, advisor, speaker, author. At least one is usually aspirational, and the order is not a ranking.
  • The announcement. A hiring line, a launch, a conference they are at this week. It is temporary and it replaced the title entirely.

A fourth case costs more than those three: the headline is a real, accurate job title, and it is out of date. Someone changes employer, updates the position on their profile, and forgets the headline for months. Take it at face value and you write to a person about a company they left.

So read the headline for tone and for the market someone sells to. Read the current position for the title and the employer. The post only shows you one of the two.

The quote's author and the post's author are often two different people

This is what makes a quote harder to attribute than a plain post. When a post contains a quoted sentence, four things can be true, and each needs a different move.

  1. The poster is quoting themselves. A pull quote from their own argument. The byline is the author, and this is the most common case.
  2. The poster is quoting a named third party. A speaker, a podcast guest, a customer who agreed to be named. The person you want is in the body text, not the byline, and no post metadata leads to them.
  3. The poster is quoting an unnamed source. "A client told me last week". There is no author to find, and spotting that early is the biggest time saver here.
  4. The quote is inside an image. A screenshot, a slide, a book page. The text is not in the post at all, so nothing reading the post body returns it.

Cases two and three cause most of the frustration, because people go looking for structured data that was never there. A quote inside a post is prose. LinkedIn does not mark up who said it, and no tool extracts an attribution the post never made.

Put the idea to work

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Read it in full.

The profile viewer opens any public profile in full, with the experience and the posts. Free to try.

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How to get name, title and company from a post URL

Copy the permalink, resolve the author, then read the current position on the profile. The third step is the one people skip. The post gives you a name and a headline, the profile gives you the title and the employer.

  1. Open the post on its own page. Open the post's More menu and choose Copy link to post: that is the post's own URL. Keep in mind that the link changes if the author later changes their public profile URL, and the old one stops working.
  2. Resolve the author from the URL. The post's own page carries the byline: who wrote it, what their headline says, where their profile is. When you have the quote but not the link, and the post went up in the last month, search LinkedIn posts by keyword with a few words from the quote: each post comes back with its link and its author's handle.
  3. Decide which person you actually want. If the quote belongs to a named third party, the byline is not your target.
  4. Read the current position, not the headline. Take the title and the employer from the top of the experience section. This is the step that turns two soft fields into two firm ones.
  5. Check the date. A quote from a post published this week is a reason to reach out. The same quote from eighteen months ago is trivia, and referencing it reads as surveillance rather than attention.

What runs where

We never ask for your LinkedIn password. The post search reads public posts, and the people you find go to your own BeReach list.

When the person you want is named in the text

You have a name and possibly a company, both written in prose by someone else. That is a search problem, not an extraction problem, and it is solved from the other end.

See who works at the company the post names and look for the name there, then check the match on two axes. Does the company named in the post agree with the current position on the profile, and does what this person writes about agree with the quote? A common name with no company attached is not resolvable, and a confident wrong match costs more than an unresolved one, because you write to the wrong person with total conviction.

Once you land the right profile, read that person's recent posts before writing anything. They tell you whether the quote was a passing remark or the thing this person will not stop thinking about.

Three fields are not a lead

Name, title and company tell you whether someone fits. They do not tell you whether now is the moment, and quoting somebody back to themselves is not a reason to talk.

Two questions decide whether this was worth doing:

  • Does the person fit who you sell to? Title and company are the fields that answer this, which is why they were worth the extra step. Seniority and whether this person can decide matter more than the string in their headline.
  • Is the quote about the problem you solve? A sharp line about hiring culture from someone who fits your ideal customer profile (ICP) is not an opening if you sell something unrelated. The topic is half the signal, and which LinkedIn engagement signals show real buyer intent applies the same test across every interaction on a post.

If both answers are yes, write to the idea, not to the act of finding them. Nobody wants to hear that you traced a sentence back to them. They will happily hear that you disagree with it for a specific reason. That is the whole of signal-based selling on LinkedIn.

Tracing one quote is a manual move you make a few times a week, when a sentence is good enough to be worth the detour. It does not scale, and it is not meant to. When you want the whole room rather than one voice, export everyone who commented on a post instead, because a comment thread hands you dozens of people who each wrote something you can answer.

BeReach sits on the other side of that decision. It builds the prospect list from people who just showed interest, drafts a first LinkedIn message per person, and a human approves every one before it sends, at a paced rate from your own account. Pro is 89 EUR per month billed quarterly, 99 billed regular, with a 14-day free trial.

Frequently asked questions

How do I find out who wrote a quote in a LinkedIn post?

Check whether the quote belongs to the poster or to someone they are quoting. If it is a pull quote from their own argument, the byline on the post is your answer. If it is attributed to a named third party in the body text, that person is found by searching for them by name and company, because the post carries no structured attribution for anyone except its own author.

Does a LinkedIn post show the author's job title and company?

No. A post carries a name, a headline, a profile link and a timestamp. The headline sits where a job title would sit but is free text the member wrote themselves, and it is frequently a pitch or an out of date line. The real title and employer live on the current position of the profile, one step past the post.

Why is the headline different from the job title on LinkedIn?

LinkedIn seeds the headline from the current position and then lets people rewrite it freely. Most do. It becomes a value proposition, a list of identities, or an announcement about hiring or a launch. It is also the field people forget to update after a job change, so a headline can be a perfectly formatted title for a company the person no longer works at.

Can you extract the author of a cited quote from a LinkedIn post automatically?

Only when the quote belongs to the poster. A quote attributed to somebody else is plain prose inside the post body, with no markup saying who said it, so there is no attribution field to read. When the quote lives inside a screenshot, the text is not in the post at all. Both cases end in a name search, not an extraction.

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Alexandre SarfatiFounder @ BeReach

Alexandre builds BeReach end to end, from the search that finds people to the agent that writes to them. He writes here about finding prospects in public data, reading buying signals, and what outreach actually costs.

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