Your client's LinkedIn account is the asset
Losing one is a conversation you do not want to have. Cadence sends their invitations at a pace the account survives, to the people most likely to accept, and tells you the truth about every one that did not go out.
Three ways this goes wrong, and none of them are your fault
Every agency running LinkedIn outreach hits the same three walls. Most tools are built as though only the first one exists.
Everything fires at once
Invitations go out in bursts, not spread out, because a scheduler that only counts a daily total does not care when inside the day it spends it. Your client sees a spike, and you are the one explaining it.
The invitations go to the wrong people
LinkedIn gives every account a small number of invitations a week. Spending one on somebody who has not opened LinkedIn since March is a slot gone. Most tools send in whatever order the list happened to arrive in.
You cannot show what worked
The client asks which channel is producing meetings. You have a number of invitations sent and no way to trace an accepted connection back to how that person was found.
Most tools tell you they sent something. Cadence tells you when LinkedIn refused.
LinkedIn answers a refused invitation with a success code and a failure inside the body. Read only the code, as many tools do, and you report a send that never happened. Your client's reporting is then wrong in the flattering direction, which is the worst direction for it to be wrong in.
What that looks like in practice
When an account reaches its ceiling for the week, Cadence says so in words, names the account, and says when it will try again. You never get a green number that means nothing. Read what we measured about why accounts get signed out.
Hand over the list. Then stop thinking about it.
Give it the people
A list of profiles, from wherever you found them. There is no limit worth worrying about, because nothing is sent in a burst anyway.
It sends at a pace the account survives
Spaced out, never on a fixed rhythm, and paused the moment LinkedIn signals it has had enough. Each client account has its own budget and its own pace, so a busy one never affects a quiet one.
You see what actually happened
Who went out, who accepted, who LinkedIn refused and why. Broken down by where each person came from, so the channel question has an answer.
Your weekly invitations go to the people most likely to accept
You have a list of two hundred and about a dozen invitations a day. The order is the whole game.
Anyone you name goes first
Ask for a specific person and they go to the front, ahead of whatever is already queued. The answer is when they will go out, not a wait measured in weeks.
Recently active people go before dormant ones
If somebody was found because they commented on a post last Tuesday, that is not a guess about whether they use LinkedIn. It is something we watched them do, and they get the slot.
People you are already connected to never cost you a slot
Existing connections are recognised before anything is spent on them, so your scarce weekly invitations are never used discovering somebody was already in your network.
Each account is genuinely separate
Not separate lists inside one queue. Separate budgets, separate pacing, separate agendas, and separate reporting.
one client's volume never borrows from another's
including which source produced it
one stalled account never stops the others
running through this infrastructure today
Drive it from Claude, or from your own tooling
There is no interface you have to adopt. Ask Claude to connect with a list of people and it goes onto the queue, paced, with the same answer you would get anywhere else.
Already using Claude?
Cadence is part of the BeReach connector, so it works inside Claude and Claude Cowork with nothing else to install. See the Claude connector.
The things agencies actually ask
How many invitations can I send per account per week?
Whatever LinkedIn allows that account, which is not a published number and is not the same for everyone. Cadence does not add a cap of its own on top. It sends until LinkedIn signals it has had enough, records exactly what LinkedIn said, and waits. Anyone quoting you a precise weekly figure is repeating a guess.
What happens to the people who could not be sent today?
Nothing is written down for them at all, which is the point. The queue is recalculated every time rather than planned in advance, so when the account can send again they simply reappear, re-ranked against anyone who became more relevant meanwhile.
What if a client's account gets signed out?
Sending stops for that account and only that account, and you are told which one and why. Their queue is kept intact, and it resumes when the account is reconnected. Nothing is lost and nothing is silently dropped.
Can I make one person jump the queue?
That is the default. Anyone you name goes to the front, and asking again moves them back to the front. Ordering is for lists you built in advance, not for the person you just asked about.
Does it withdraw old invitations?
No. It lists what is still pending from each account so you can see the backlog, and the decision stays yours. Pending invitations do count against your quota, so leaving them outstanding is a quiet tax on your own limit, but LinkedIn imposes a multi-week wall before you can re-invite somebody you withdrew, which makes it a call worth taking one at a time rather than on a schedule.
What happens when an account will not send?
Cadence stops that account, names it, and tells you what it saw and when it will try again. It never pushes through a refusal, and it never reports a send that did not happen. The other accounts in the batch keep going.
Start with one client account
Point it at a list, watch a week of sending, and check the acceptance numbers against whatever you are using now. Add the rest when it has earned it.
The rest of the free tools.
- Read a profilePaste a profile link, read it without signing in.
- Find peopleNames, roles and companies, by title and place.
- Find companiesCompanies by industry, size and place.
- Find postsPosts about your topic, from this week.
- Who liked a postEveryone who liked a post, with their role.
- Who commented on a postEveryone who commented, and what they said.
- Who is hiringOpen roles, so you reach a team with a budget.
- Who works at a companyPaste a company, get the people inside it.
- What someone posts aboutEverything a person or company published.
- Paste a search linkPaste any LinkedIn search URL, get the people.
- What your volume is worthWhat your outreach volume is realistically worth.
- Describe who you wantPlain words in, real job titles and searches out.
- Who is my ideal customerReads your own site and works out who buys from you.
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