Glossary
Plain definitions for every term BeReach uses across these docs.
The words BeReach uses across these docs, defined once.
| Term | What it means |
|---|---|
| Candidate | A person the agent has found but has not yet measured against your ICP. |
| Qualified | A candidate the agent read in full and judged a real match for your ICP. |
| Approved | A qualified person whose message you reviewed and cleared to send. |
| Set aside | The end state for someone who does not match your ICP, so they are never contacted. |
| ICP | Your ideal customer profile, the reusable yardstick every person gets measured against. |
| Operator context | What you have told the agent about you, your company, and what you sell, saved once and reused across chats. |
| Playbook | The messaging approach for a chat, the angle and voice the agent drafts in. |
| First touch | The single opening message a qualified person gets, with no automated follow-ups behind it. |
| Draft | A message the agent wrote and is holding until you approve it, because nothing sends on its own. |
| Run | One execution of a chat's work, with its own budget so no single chat can drain your daily balance. |
| Pace | The steady business-hours rhythm approved messages leave at, rather than all at once. |
| Higher tier | The raised daily limits an established account moves to after 7 days on a paid plan, reviewed weekly. |
| Credit | One baseline action, such as a profile visit, a connection invite, a message send, or one page of a search. |
| Public data | Everything readable across the open web with nothing connected: profiles, company pages, posts, job posts, commenters, and engagers. |
| Connected account | Your own account on the professional network, required only at the real outreach boundary. |