Your outreach voice
The last gate before anything is drafted: how your messages should sound, in your words. Nothing goes out until it exists.
Your outreach voice is how your messages should sound, written in your words. It is the last thing BeReach needs before it will draft anything, and a chat that has found and qualified people will sit there quietly until you write one.
That is deliberate. Everything before this point is research, and research is harmless. The voice is the moment you decide what a stranger actually reads.
Where it sits in the order
A chat moves through five steps, and each one is blocked by the one before it.
| Step | What it needs | What you see until it is done |
|---|---|---|
| 1. Say who you target | Nothing | "Define your target" |
| 2. Find people | Your ICP | "Found 0" |
| 3. Qualify them | People found | "Qualifying now" |
| 4. Write your outreach voice | People qualified | "Write your outreach voice first" |
| 5. Outreach starts | The voice | Drafts waiting for your approval |
The rail on the right of a chat names whichever step you are on, so you never have to guess which one is holding things up. When it says 1 step before invites can start, that step is the voice.
Nothing starts by accident
A chat with a qualified list and no voice is not broken and not stuck. It is waiting on the one decision only you can make.
What goes in it
Not a template, and not a message. The voice is the standing instruction the agent writes against, so it is closer to a short brief.
- The angle. Why this audience should care, in one sentence.
- The tone. How you actually talk. Blunt, warm, technical, dry.
- What to lead with. The thing worth opening on, usually a signal about them rather than a claim about you.
- What to avoid. Words, claims and framings you never want in your name.
Ask for it in the chat and answer the questions it asks:
Help me write the outreach voice for this chat.
You can also just say it plainly and let the agent tidy it up:
Write like I talk: short sentences, no hype, no "hope this finds you well".
Lead with the thing they posted about, never with our funding.
One voice per chat, on purpose
The voice belongs to the chat, not to your workspace, because the right tone for founders you met at a conference is not the right tone for a cold list pulled from a competitor's comments. Two audiences, two chats, two voices.
What is shared across chats is About you, the description of your business. That does not change per audience, so you write it once.
What it does not do
- It does not write a sequence. The voice shapes one first touch. There are no follow-ups behind it, by design.
- It does not send anything. Every message it produces is a draft you approve.
- It does not lock you in. Rewrite it whenever you want. Drafts already written keep their wording, new drafts follow the new voice.